In order to find the best digital marketing agency, first, we must understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I have more leads for my business?” – which should be the purpose of any marketing.
Exactly what is a Digital Marketing Agency?
Okinawa flat belly tonic The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the net, but also including cell phones, display advertising, and any other digital medium. So easy to summarise in one sentence, yet it’s rather a complicated process to get right and to make sure that all your digital marketing is working together, much less silo activities. That’s where the expertise and experience of the very best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would visit a computer to search for something or service, nowadays folks are connected to the internet all day, each day and “live online”. Looking for information, a product or service is as simple and quick as searching on a laptop or computer at the job or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The very best digital agencies understand the buying process of your services and products and make sure that your information is prominent to the potential customer at the correct time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The most effective digital marketing agencies will manage all the digital advertising based on return on investment (ROI) ensuring the leads generated are in a cost that makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do I get more leads for my business”?
Digital marketing, sometimes known as website marketing, can be broken down into a amount of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting your website found on engines like google when people make a search relevant to your business, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to watch out for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.
SEO works best when the proven ways of obtaining rankings are applied together with latest trends which are driving traffic. A good example of this can be the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where cellular phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be a stand-alone service, it is most reliable when combined with PPC, social media and reputation marketing. SEO can be the cornerstone of effective PPC, social media marketing and reputation management campaigns.